In 1983, Santa Monica, California, a young man
named Jimmy Rosenberg started Naked Juice business by selling the product out
of his own home. Nothing is better than a sip of fresh home-squeezed blend of
fruit in a hot summer day. Naked Juice quickly won the heart
of beach-goers in Santa Monica and began to appear in local grocery stores. They eventually spread across Los
Angeles. Two decades later, Naked Juice has become a national brand
dedicated to “Creating the best all natural, 100% juice with no added
sugar or preservatives.”
In 2006, the company opened two new-direct delivery centers in Sacramento, California and Seattle, Washington, In November 2006, Naked Juice became part of PepsiCo which allowed Naked Juice to expand in marketing and distribution. Since then, Naked Juice adopted PepsiCo’s core values which focus on stimulating innovation and placing an emphasis on results, especially the ones that contribute to future growth
In 2006, the company opened two new-direct delivery centers in Sacramento, California and Seattle, Washington, In November 2006, Naked Juice became part of PepsiCo which allowed Naked Juice to expand in marketing and distribution. Since then, Naked Juice adopted PepsiCo’s core values which focus on stimulating innovation and placing an emphasis on results, especially the ones that contribute to future growth
Naked Juice lovers can now enjoy a wide
range of products such as Juices and Smoothies, Coconut Water and Power
Garden.
I love how the company started as a home based business.
ReplyDeleteI never knew the company started out like that. I think it's all about constant quality for any firm to stay in the market.
ReplyDeleteI've purchased their drinks before and did not know they originated from Santa Monica. Thanks for sharing their history.
ReplyDeleteI've tried Naked Juice before, but I've read that their drinks are loaded with preservatives. Perhaps, this is one of the weaknesses associated with the drink?
ReplyDeleteIt is a good subject due to the rising trend of people being more health conscience. It will not be easy though, good luck.
ReplyDeleteI've been drinking the Green Machine for years! But, these Power Garden drinks look fantastic too! Will have to look for them next time I'm at the store!
ReplyDeleteIts interesting to know that PepsiCo owns this company. Most of our favorite beverages are owned by the giant two: Coca Cola and Pepsi. Kinda scary, huh?
Naked juice is good, but it is too expensive. what is yr target customer?
ReplyDeleteHad no idea that Naked was around for 30 years. Plus, i would never guessed that Naked was part of Pepsi Co. It is weird to think soft drinks and healthy smoothies together. Guess Pepsi Co is expanding its brand image to more healthier road.
ReplyDeleteHeard and tried Naked juice but didn't realise the Organisation has been around that long, i believe they have been consistent in quality
ReplyDelete