Friday, July 26, 2013

The History




In 1983, Santa Monica, California, a young man named Jimmy Rosenberg started Naked Juice business by selling the product out of his own home. Nothing is better than a sip of fresh home-squeezed blend of fruit in a hot summer day. Naked Juice quickly won the heart of beach-goers in Santa Monica and began to appear in local grocery stores. They eventually spread across Los Angeles. Two decades later, Naked Juice has become a national brand dedicated to “Creating the best all natural, 100% juice with no added sugar or preservatives.” 

In 2006, the company opened two new-direct delivery centers in Sacramento, California and Seattle, Washington, In November 2006,  Naked Juice became part of PepsiCo which allowed Naked Juice to expand in marketing and distribution. Since then, Naked Juice adopted PepsiCo’s core values which focus on stimulating innovation and placing an emphasis on results, especially the ones that contribute to future growth

Naked Juice lovers can now enjoy a wide range of products such as Juices and Smoothies, Coconut Water and Power Garden. 

Thursday, July 18, 2013

Welcome!

Welcome to our blog! Our group has decided to feature Naked Juices as the candidate for our marketing plan. We look forward to your comments and suggestions as the summer goes by. Thanks for stopping by.