Our target market are consumers with a strong sense of living a healthy lifestyle. These will also include people who are heavily involved in the fitness culture and people who are looking to lose weight.
We will target all individuals who are:
• All life-cycles which is anyone married, single, divorced, widowed, parents or no children.
• Our main priority is to target individuals in the generation Y age group more specifically
individuals in their 20's and 30's.
• We will also be mainly looking at individuals who are in the upper middle, middle and
working class.
• Ethnicity will not be a factor in our target market.
Great target market choices
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